People love to say that the hardest part of accomplishing something is “getting started.”
I see where they’re coming from.
At the start, you’ve got a daunting mountain to climb. Many people stare up that mountain, frightened by the work it will take to reach all those people near the top.
And so, they never start.
But at the same time, just as many people see that mountain and get inspired. They feel a fire burning inside their belly, urging them to work toward greatness.
You can thank the internet for that.
The internet makes building massive wealth — and seeing others’ wealth — easier than ever.
But I digress.
Where things really get hard is a bit after the beginning — usually a few weeks to a couple of months into your new pursuit.
At first, you’re eagerly hustling toward your goals.
And things are going great for a while.
But sooner or later, that intense passion you initially felt dries up.
Working on your dream isn’t so appealing anymore. The novelty wears off.
And when that novelty fades — without the results to show for it right away — so too does the excitement.
Classic example: someone learns they can make money blogging and free themselves from the 9-5 grind.
They take a course on how to start a blog…
Then they register their domain, launch their website, and valiantly stick to their content publishing schedule.
For a few weeks.
Slowly, the novelty fades. The blogger gets sick of writing about the same topic regularly. They get frustrated with little to no traffic.
And they’re fed up that they can’t get their site to look “just right.”
Then one day, while watching YouTube, they see an ad for a course that’ll teach them some new business opportunity. Maybe it’s starting an e-commerce store, or perhaps it’s launching a digital marketing hustle.
They feel that fire in their belly again, and off they go to work on their new dream — all while their blog falls by the wayside, never to be touched again.
Does this all sound familiar?
Experts call this “shiny object syndrome.”
It’s fatal — to businesses. You jump from idea to idea, spending hundreds to thousands on courses and investing countless hours of your life into each pursuit.
Years later, you have nothing to show for it but a depleted bank account, a bunch of forgotten websites, and plenty of frustration.
Now, the silver lining is that if you have shiny object syndrome, you were probably meant to pursue something outside of the 9-5.
You’re motivated. You love to look at new ideas. You enjoy dreaming about what’s possible if you take this path or that path.
You don’t struggle with taking action. You start things all the time.
The problem is following through. Sticking to a proven path, rather than jumping for the hottest new thing.
Put another way, you need to hone discipline. You need to show up every day and put in the work, even when it sucks. Even when you want to go back to bed, or lay in front of the TV, or whatever else tickles your fancy at the time.
If you can master the art and science of being disciplined, the sky’s the limit.
One way to make sticking to the path easier is having a proven roadmap to greatness.
After all, why chase new shiny objects when you have the route to success completely laid out before you?
That’s what I do with my BEP students. I do all the work of finding the trades — they just follow along and make money most of the time.
If you sign up, you just have to follow what I do, because I put my own money on the line in each trade. No need to consider pesky opinions or shiny objects!